2018-2024, 博士,永利官网商学院
2014-2018, 学士,北京邮电大学经济管理学院
2025.01 - 至今,304am永利集团,博士后
“影响消费者对电商消费信贷的采用和后续使用行为的主要因素及其机制研究”,永利官网研究生科学研究基金项目,项目主持人
“电商消费信贷服务对消费者行为以及电商营销决策影响机制研究—以京东白条为例”,国家自然科学基金面上项目,项目参与人
营销模型、大数据营销、营销金融交叉
Fu, T., Wang, Y., Jiang, J., & Meng, L. L. (2025). wallet sore, gifts galore: The impact of financial constraints on quantity–quality tradeoffs in gift-giving. Journal of Business Research, 186, 114998.
Zhang, X., Liu, Y., Yu, S., Lin, O., & Meng, L.* (2025). Impact of environmental protection tax on enterprise digital transformation: Evidence from Chinese listed firms. International Review of Economics & Finance, 97, 103743.
Li, J., Meng, L*., Zhang, Z., & Yang, K. (2023). Low-frequency, high-impact: Discovering important rare events from UGC. Journal of Retailing and Consumer Services, 70, 103153.
*通讯作者
“An Immediate Pain or A Long Sorrow? The Effects of Credit Repayment Methods on Customer Purchase” 2024 Informs ISMS Marketing Science Conference, University of New South Wales, Australia, 2024.